Friday, August 19, 2005

How to put Google Adverts in your Blogger blog

(From a guy who's just done it.)

Okay, so I'm not a professional blogger, I've been using Blogger for about four days and this is about my fifth post. You'll notice that I'm using a default template but I have Google Adsense ads over there on the left, and if you scroll down you'll see a few more Google links of a different kind, at the bottom. I think they look pretty good. How?

There are two main things to do: sign up to an Adsense account with Google; and edit your Blogger template. The first one is as easy as signing up for, say, an email account. The second involves "copying" and "pasting". Think you can manage that? :-) Okay, then do it now, as you're reading this.

Signing up to Adsense

Nothing too strenuous here. You'll need:
  • Your real name (to make payments to)
  • Your address (to send them to - any country accepted)
  • Your phone number (not sure why - they certainly don't call everyone)
  • Your blog URL (e.g. mine is See it up there in the address bar?). If you haven't written anything yet, I suspect you'll need to write at least one paragraph to be approved.
  • You'll need to know what language you write in! Currently the list allows most major European languages, plus Japanese, Korean and Chinese Traditional/Simplified.
  • Your email. It makes sense to use an email that you check regularly. You can be reasonably sure that Google will never send you spam...
Ready? Click here to start: Join Adsense, and on that page click the button that looks like this:

Fill in your information as above. It's all on one screen. Then just click Submit. You have a second chance to check your data, then click Confirm. You can close that window now.

Check your email (the one you signed up with!). You should quickly receive an email with a confirmation link. Click that link...

Is this what you see? Congratulations, you can now use Adsense.

So I have to wait a few days, right?

Well yes and no. You have to wait a few days until you can start to earn money with your adverts. But I can show you how simple it is; and when you are approved, it will take seconds to complete the final step.

So here's what you see when you log in.

Since you haven't earned anything yet, skip the Reports (above) and move to the "Adsense for Content" tab (below), which is the only one that's important to us. This is the page where you choose all the options for your advert. Those options decide the shape and colour of the advert, as well as more advanced options that you can learn about later.

Above: leave Ad Type at the default settings.

Above: This decides the shape and size of the block of adverts. "Wide Skyscraper" is the type you can see running down the left side of my blog, and is a good size for fitting in the sidebar of most blogs.

Above: This decides the color scheme of your adverts. For the moment, select one of the default options - you can make up your own one later. See this post for a great tip on setting custom colors.

Above: Alternate Ad, Channel, Framed pages - you can definitely skip these advanced options.

Above: at the bottom of the page, the result! Don't worry, you don't type anything or need to understand this code. You just copy and paste it into your blog's template. If you're following these instructions step by right now, leave your browser open at this point, and open a new window to look at your blog's template.

The Template

If you've glanced at the template tab before, you may have seen a mass of unrecognisable code. Don't worry, this does not involve learning HTML, CSS, or anything else. The basic idea is that you are going to find a suitable place to paste the Adsense code that you saw above. So edit your blog, and click the Template tab:

You need to find a "safe" place in that spaghetti of code, to put the Adsense advert. I'll assume that you still want the long tall shape, and you want to put it in the sidebar. However I can't tell you exactly where to put it, because each template is different. Remember when you signed up to Blogger and choose one of about 20 colorful designs? This is the place where they're different... So start scrolling through that text. You're looking for this text:

<!-- End #sidebar -->

I can give you a tip: scroll all the way to the bottom, and then start searching upwards. In many of the templates, it's towards the bottom. The aim is to insert your Adsense code within the sidebar section (between the beginning and the end...)

Above: this is an example of the original orange template (without my other modifications.) At the bottom of this picture, you can see the End sidebar message. If you paste the Adsense code at this point, it will appear below everything else in the sidebar (but before the end).

Once you've found the End sidebar message, you can scroll up a little, and paste the Adsense code in different places. Above: in the first example, the adverts would be below your photo + profile summary. In the second example (not in all templates) they would be below those links. By the way, I've highlighted the links in blue above: if you don't use them, perhaps it's time to delete them, or replace them with some of your favourite websites.

Once you've pasted your Adsense code into your template, I strongly recommend you click Preview and check the result, before clicking Save. That way, if you do delete something important from the template, you can exit without saving, and try again. If you still can't recover your template, click "Pick new" template, and select your own template again, to reset everything.


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